Who we are

Special Projects is a narrative development, cultural research and strategic consultancy based out of Melbourne, with active outposts in Athens and New York. We work internationally with organisations to synthesise culture and semiotic insights, define language systems and build resonant brand ecosystems through storytelling. 

In a world where commerce and culture blur, we guide businesses to act with integrity and respect to communities and individual wellbeing.






Services─ Research ─ Strategy ─ Creative direction ─ Narrative systems 
─ Workshops 

Our process is deliberately immersive. We spend time inside the worlds of brands we partner with to provide clarity on audiences. 

With over fifteen years of applied practice, we have developed frameworks that help brands to stand out in noisy markets, anticipate shifts and minimise risk. 

We work alongside executives, teams and organisational leaders to turn cultural insight into confident brand, product and commercial decisions.







Our work
serapis maritime_brand direction + road map.
grown alchemist_research, brand development strategy, creative direction, campaign ideation and implementation.
cocobella_research, communications and brand brand strategy, year on year planning, campaign ideation, creative direction, outreach and naming and narrative development.
craft victoria_workshops and brand direction.
zoos victoria_stakeholder research, digital strategy development and implementation
smiling mind_focus groups, research + strategy for pilot program.

 We are trusted by cultural organisations, nonprofits and consumer brands to build worlds through research backed strategy and language systems.

Our track record includes clients across fashion, beauty, and the arts including:

Zoos Victoria
Carlton United Breweries
Serapis Maritime
Byron Bay Skincare
Nutra Organics
Grown Alchemist
Royal Botanic Gardens Victoria
Craft Victoria
artsACT
Screen Vic
RMIT University
Netflix
Umbrella Entertainment
The Made Group
Smiling Mind
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