Special Projects

Special Projects is a research and strategy studio. We work beyond the dataset, surfacing the behaviours, habits and shifting beliefs that shape product, business and brand decisions.

Oct 2026 — booking for early 2027

What we do

We’ve taken brands from start-up to acquisition, trained and led teams, and advised beauty, wellness, FMCG and retail brands, nonprofits and cultural institutions. Founded by Kat Gabrielle in 2022. Working globally. Let’s connect.

Consulting ongoing

Brand strategy
Articulating essence and positioning with an audience-first approach.
Narrative development
Developing tone of voice, taglines, product naming and key messaging for coherence, distinctiveness and meaning.
Comms workflows
Developing tailored processes and systems your teams can run.

Project work scoped

Research
Persona development, market fit analysis and journey mapping through ethnography, focus groups, customer safaris, qual and quant.
Semiotic analysis
Reading the codes your audience responds to and turning them into direction your team can use.
Partnerships
Identifying creators and partners and negotiating the deal.

Teaching & talks by invitation

  • Workshopsfor teams and creatives
  • Lecturesbrand, culture, research
  • Judgingindustry awards

Clients

We’re grateful to have worked with some excellent brands, including Grown Alchemist, Serapis Maritime, Zoos Victoria, State Library of Victoria, The Made Group, Sanctum Australia, Music Victoria, Craft Victoria, Smiling Mind and more.

Stay in touch

Sign up for occasional industry insights + updates. Request our deck here.

→ Research and reports via our research lab P3 → Writing Consensus Reality on Substack